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Let’s Help Women Seek God for Emotional Health and Healing


Pink and New™ is an emotional health startup focused on equipping churches to provide Millennial and Gen Z women with resources, tools, and encouragement to seek God for emotional healing, maintain their emotional health, and pursue their God-given calling.

Pink and New™ is currently involved with various startup incubator programs in Canada including Velocity Incubator's Venture Ready program and Communitech's Fierce Founders Bootcamp.

Founder's Story

Jenni Lien is a Christian publishing professional, communications consultant, content creator, and entrepreneur. 

She has over 10 years of experience developing content for education publishers including six years with Oxford University Press and 5 years of experience in online ministry as the founder of Yay Ministries (including The Yay Project and You Are You podcast) which serves a global audience of 50k. Currently, she serves as a Communications Consultant at The Salvation Army in Canada—Territorial Headquarters.

With Pink and New, she is working to help churches support women's spoken and unspoken emotional needs, and help them seek God for lasting emotional health and healing. To learn more about Jenni's testimony, please read "Founder’s Story: Building Pink and New, an Emotional Health Platform for Christian Women."

Interested in how Pink and New can help you support the women in your care? Reach out below.


Our Supporters

"Every morning I wake up to check my Instagram, and every time I see your posts, I feel like God is talking to me, reminding me that He is there and He is faithful. I am suffering from depression and anxiety but I just want you to know that every time I see your posts, it reminds me that I am not alone [and] God is with me."


Our Statement of Faith

​We believe in:

  • The one true God who lives eternally in three persons – the Father, the Son and the Holy Spirit

  • The love, grace and sovereignty of God in creating, sustaining, ruling, redeeming and judging the world.

  • The divine inspiration and supreme authority of the Old and New testament Scriptures, which are the written Word of God – fully trustworthy for faith and conduct.

  • The dignity of all people, made male and female in God’s image to love, be holy and care for creation, yet corrupted by sin, which incurs divine wrath and judgement.

  • The incarnation of God’s eternal Son, the Lord Jesus Christ – born of the virgin Mary, truly divine and truly human, yet without sin.

  • The atoning sacrifice of Christ on the cross: dying in our place and paying the price of sin and defeating evil, so reconciling us with God.

  • The bodily resurrection of Christ, the first fruits of our resurrection; his ascension to the Father and his reign and mediation as the only Saviour of the world.

  • The justification of sinners solely by the grace of God through faith in Jesus Christ.

  • The ministry of God, the Holy Spirit, who leads us to repentance, unites us with Christ through new birth, empowers our discipleship and enables our witness.

  • The Church, the Body of Christ, both local and universal, the priesthood of all believers – given life by the Spirit and endowed with the Spirit’s gift s, to worship God and proclaim the Gospel, promoting justice and love.

  • The personal and visible return of Jesus Christ to fulfil the purposes of God, who will raise all people to judgement, bring eternal life to the redeemed and eternal condemnation to the lost, and establish a new Heaven and a new Earth.

Source: Evangelical Alliance

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